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Louisville Seminary admissions view piece earns international award

Jun 14, 2016

On June 8, 2016, the Council for Advancement and Support of Education (CASE) included Louisville Presbyterian Theological Seminary’s Office of Communications among those to receive a 2016 Circle of Excellence Award for excellence in outreach/promotional materials. Louisville Seminary received a Bronze Award for Individual Publications in the Student Recruitment Publications category. The award was given for the “Are You A …” admissions view piece, which also received a DeRose-Hinkhouse Award from the Religion Communicators Council earlier this year.

Admissions-Piece3

The “Are You A …” student recruitment view piece is a four-gate folded brochure, which serves as a quick-reference guide about Louisville Seminary’s degree programs, tuition costs and culture. According to Chris Wooton, Louisville Seminary’s director of communications, the goal for the piece was to “break the mold” of traditional recruiting view books and brochures. Wooton, along with Louisville Seminary’s art director Bridget Couch and former seminary admissions director Grant Crusor, developed a brochure that asks its readers how they see themselves as ministers of the churches and communities they will serve. The brochure is accompanied by several cards that potential students can use to fill in the “Are You A ____” blank on the front of the piece: “Hope Dispenser”, “Leader of the New School”, “Truth Courier”, and “Soul Mechanic”. The back of the cards elaborate on each definition. For example: “Truth Courier – Words are never in the bellows of your lungs and the tip of your tongue. Whether typed or chanted, you’ve been given the call to share it. Comforting or convincing, you must speak the truth.”

The CASE Circle of Excellence Awards is an international competition that honors outstanding work in advancement services, alumni relations, communications, fundraising and marketing at colleges, universities, independent schools and affiliated nonprofits. This year, the competition received 3,356 entries for consideration in nearly 100 categories from more than 713 higher education institutions, independent schools and affiliated organizations located worldwide. Peer professionals at schools, colleges and universities as well as professionals from outside of education judged the entries.

Founded in 1974, CASE is a professional association serving educational institutions and the advancement professionals who work on their behalf in alumni relations, communications, development, marketing and allied areas.
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