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Louisville Seminary Outreach Materials Receive DeRose-Hinkhouse Awards

Apr 07, 2016

On March 31, 2016, the Religion Communicators Council (RCC) included Louisville Presbyterian Theological Seminary’s Office of Communications among those to receive DeRose-Hinkhouse Memorial Awards for excellence in religious communications and public relations. The awards were announced at the RCC’s national convention in New York City. Louisville Seminary received awards in the following categories:

Best of Class – Public Relations Materials
Received for the Louisville Seminary student recruitment view piece “It’s Time to Decide Who You Are”.

Award of Excellence – Special Print Material
Received for the Louisville Seminary student recruitment view piece “It’s Time to Decide Who You Are”.

Certificate of Merit – Periodicals
Received for Mosaic magazine.

“To be recognized by the RCC for the work that we do at Louisville Seminary is a great honor,” said Chris Wooton, Louisville Seminary’s director of communications. “The members of RCC share a commitment to encourage understanding among our world’s faith traditions. We are excited to share this commitment with so many outstanding faith-based organizations and institutions.”

Admissions view piece

The “It’s Time to Decide Who You Are” student recruitment view piece is a four-gate folded brochure, which serves as a quick-reference guide about Louisville Seminary’s degree programs, tuition costs and culture. According to Wooton, the goal for the piece was to “break the mold” of traditional recruiting view books and brochures. Wooton, along with Louisville Seminary’s art director Bridget Couch and former seminary admissions director Grant Crusor, developed a brochure that asks its readers how they see themselves as ministers of the churches and communities they will serve. The brochure is accompanied by several cards that potential students can use to fill in the “Are You A ____” blank on the front of the piece: “Hope Dispenser”, “Leader of the New School”, “Truth Courier”, and “Soul Mechanic”. The back of the cards elaborate on each definition. For example: “Truth Courier – Words are never in the bellows of your lungs and the tip of your tongue. Whether typed or chanted, you’ve been given the call to share it. Comforting or convincing, you must speak the truth.”

Mag-CoverMosaic magazine is the bi-annual flagship publication of Louisville Seminary. Content and design for each issue is developed around specific themes and illustrate the Louisville Seminary community’s personal and spiritual discernment, the challenges of faith, and the rewards that go along with meeting those challenges.

“We do not want Mosaic to be your run-of-the-mill public relations piece,” said Wooton. “Nor do we want our magazine to be something one simply glances through. We want our readers hooked from cover to cover. Therefore, we spend a great deal of time developing content relevant not only to our seminary community, but also to a larger general audience.”

The RCC, founded in 1929, is an association of communications professionals who work for and with a diverse group of faith-based organizations in the areas of communications, public relations, marketing and development. The DeRose-Hinkhouse Memorial Awards are named to honor the late Victor DeRose and the late Paul M. Hinkhouse, leading lithographers in New York City, and longtime friends of the RCC. Both shared a strong interest in, and concern for, excellence in communications.
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